The Lady In Red Fashion Show has been a staple platform for emerging and established fashion designers for over 20 years. Founded in 2003 by Asya Idarous Khamsin, the show has become an inclusive event that showcases local and native designs for men and women. It has been celebrated for its empowering runway series that highlights models and designers. The event has now been passed on to Hugo Domingo Limited, a reputable Set Design and Decor Events company in Dar Es Salaam.
Last year, the Lady In Red Fashion Show was organized by Hugo Domingo and was a resounding success, with an impressive line-up of creative designers and activities such as live DJ sets and performances. This year, the fashion show promised to be even bigger and better, with more opportunities for local businesses and designers.
A pre-activation event was held in partnership with Neeko foods, showcasing local food and fashion vendors, upcoming DJs, and live performances. The event was a great initiative, adding more excitement to the legendary fashion event that took place on 11th February at Warehouse in Masaki.
Harith Juma, the Lady In Red Fashion Show Project Manager, highlighted the exciting new designers and fresh talents that would grace the runway. Designers such as Joyce Kibaja, Nally Boutiques, BK Brands, and many more made the show a success. The Creative Director of the show, Osbert Fernandes, promised an ambiance and set-up that would be one of a kind, a first in Tanzania.
The Lady In Red Fashion Show delivered an unforgettable experience for all guests, with excellent designs and entertainment. The event not only celebrated fashion but also gave back to the community, with a percentage of the profits allocated to the Tushikamane Home to help and assist with the senior home.
Hugo Domingo CEO extended his gratitude to all the sponsors and partners who have supported the event over the years.
The Lady In Red Fashion Show is an epitome of local brands supporting local talent and brands, highlighting the most talented designers, embracing inclusivity, and giving back to the community. This year, the event captivated its audience and left a lasting memory for everyone who attended.
Written by Trust
