When we think of the phrase “Watch This Space,” Precious Seronga instantly comes to mind. This up-and-coming Tanzanian illustrator is making waves both in the motherland and across the globe, with her brand gaining recognition from locals and foreigners alike.
Born and raised in Dar es Salaam but later moving to Kenya at the age of 10 to study at St. Andrews Turi, Precious began cultivating her craft for illustration at a tender age. Drawing inspiration from comic books like “Archie” at just 8 years old, cartoons played a pivotal role in fueling her imagination and translating that into art.
“I used to replicate cartoon characters in my parents’ office notebooks, which is how I practised drawing before seriously studying art,” she reminisces.
Much of Precious’s success can be attributed to her parents, whose unwavering support has been her foundation. “They nurtured my talent, buying me resources to improve my skills such as sketchbooks at a young age. And they never swayed me against pursuing art at university and as a career,” she affirms.
Precious’s journey into graphic design and photo manipulation began at 15, with her school providing access to Adobe software. Experimenting with Photoshop and teaching herself the basics through YouTube tutorials, her upbringing by the coast and surrounded by vibrant African textiles heavily influenced her artistic journey.
Her ‘Blue collection’ stemmed from a desire to explore colour psychology and art therapy.
“Everyone has favourite colours that make them feel something. Different colours have different psychological effects. I decided to start with Blue, resonating it with calmness,” she explains.
Precious’s art celebrates diversity and body positivity, incorporating a contemporary style through the female form.
“Growing up in Dar es Salaam, women are expected to look a certain way. I enjoy exploring controversial topics and illustrating women in states of opulence and elegance through my art,”
Her textile designs serve as educational tools, shedding light on underrated aspects of African culture. Although open to designing for men, Precious currently finds creative freedom in designing for women.
Navigating challenges in being taken seriously as an illustrator has only fuelled Precious’s determination. Despite doubters, she pushes forward, breaking barriers and paving the way for artists everywhere.
During Covid, Precious embarked on a project exploring mask identity, commissioning Maasai women in Tanzania to bring her designs to life through beadwork that went on to be exhibited internationally in London and Venice. Her commitment to supporting craftswomen led to a second beaded collection with craftswoman Linda from Arusha, becoming her official supplier for her Limited Edition Made in Tanzania section- Now sold out on her website: www.bypreciousseronga.com.
In the epic universe of Precious Seronga, art isn’t just a medium—it’s a vibe. With each stroke of her brush, Precious invites us to embrace diversity and the transformative power of creativity.
You can check out @seronga.art on Instagram to follow Precious’ journey. Let us know your thoughts on this article in the comments below.
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